Thursday, February 7, 2013

Red Queens and Increasing Returns

When I decided to watch Minority Report, I viewed it digitally on my computer using Amazon instant video. I chose this option because it was convenient and economical. The current competition between DVDs and video-on-demand is an example of Red Queen. According to Dr. Thornburg (2009), Red Queen is when two competing technologies share the same market. The DVD is running to stay in place with video-on-demand. I think DVDs rekindles/retrieves the VHS but will soon move to obsolete whereas the video-on-demand is enhancing the DVDs. Video-on-demand is more convenient because you can now download movies just about anywhere, i.e. your phone, tablet, and computer.
Reference:
Laureate Education, Inc. (2009). Increasing returns. Emerging and future technology. Baltimore, MD: Author.